Seth Godin is a master at marketing and how new technology works.
This article he wrote years ago, still applies today. Have an open mind and read it.
If you have questions, call me and let’s discuss!
This is the key to what must happen for music biz to adapt to the new technologies that here to stay!
and more importantly, illegal downloads is an argument.
Seth says, copy protection in a digital world is a pipe dream.
In fact is legal to download YouTube videos for personal use.
Read this article
So the audience knows they can listen and copy music for free from YouTube all day long and what sales do happen is given to iTunes.
But Seth and I know the best days are ahead when the music biz embraces, proper YouTube monetization skills which sadly I don’t see. and learns to properly use permission marketing tied with subscription. My passion, mission is to help the music biz I love to use and learn the new way of doing things. Interactivity cannot be copied, music files can and will be from now. Let’s change the business model together.